Creating a design
system at 23andMe.

I worked with 23andMe when the company was in an early stage of its explosive growth. At the time they already had a spectacular design team, but they brought me on board to fill a gap in expertise on information design and data visualization.

I did some work on the early UI design framework, but my primary role was to create a unified system for 23andMe’s information design & data visualization. This system was complete and independent of the digital UI design framework, and it was used across every medium, format, and business division.

The work involved significant research, stakeholder collaboration, and iterative visual design within the organization. The process was quite similar to that common in branding design efforts, and indeed the information design system was a major influence in subsequent decisions about branding and user experience.